Clairo's latest release, "Charm", continues her legacy of an introspective indie dream girl with a new and evolved sound. Building on the foundation of her earlier work, this album offers a more polished and diverse song selection while maintaining her signature sound. From the opening track, “Nomad,” Clairo sets the tone with shimmering vulnerability and a dreamy melody that showcases her lyrical relatability as an artist. The album deftly balances upbeat tracks like “Juna” with melancholic ballads such as “Slow Dance,” highlighting her ability to navigate different emotional landscapes of being 20-something.
Lyrically, Clairo remains vulnerable, exploring themes of love and self-discovery with a mature perspective. Creating sounds that bring a blend of electronic, indie, and pop influences, Clairo crafts an album that feels both fresh and nostalgic. Songs like “Terrapin” and “Add Up My Love” stand out for their arrangements and intricate details, creating an immersive listening experience. Charm is a strong testament to Clairo’s evolving artistry and ability to craft emotionally resonant music. The antithesis to “Brat” summer, having a "Charm" summer is a memory box full of nostalgia for love in all forms. If I had to describe the feeling of listening to the album, it’s similar to the smell of a warm caramel shop or the first spring day.
Leaning into the relatability of navigating love in your 20s, Clairo bears her heart on beautiful indie pop ballads sprinkled with jazz and soul influences. In her switch from Gen Z smash hit lo-fi sounds, this transition to contemporary pop feels fitting and is met with adoration for Clairo’s return in a more evolved sense. Overall, "Charm" is a compelling addition to Clairo’s discography. It showcases her growth as a musician while retaining the intimate and personal qualities that first endeared her to fans. The album’s exploration of new sounds and themes is both refreshing and reassuring, promising a bright future for Clairo.
- Isabel Hodell
